Add Some Disney Magic into Your Business!

Discover how to sprinkle a touch of Disney's enchanting magic into your business.
Learn actionable strategies to elevate customer experiences, build brand loyalty,
and create a business that not only stands out but captivates, just like Disne does.

The Disney Principle: Everyone is Part of the Show

Everyone Is Part of the Show: How Disney Turns Every Employee Into a Brand Ambassador (And How You Can Too)

Right, then. Let me tell you about the time a custodian at Magic Kingdom changed the way I ...

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The Disney Principle: Traditions

What Disney's "Traditions" Program Can Teach You About Training Employees Who Actually Care.

Right, then. Let's talk about new employee training.

I can already feel you tensing up. You're picturing ...

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The Disney Principle: The Peak-End Rule

The Peak-End Rule: How Disney Engineers The Last Moment You'll Remember Forever (And Why Your Business Should Too)

Right then. Let me tell you about the single most valuable piece of psychological re...

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The Disney Principle: Queue Management as Experience Design

The Art of the Magical Queue: 
How Disney Makes Waiting Feel Like Winning

There's a peculiar sort of madness that overtakes otherwise rational adults when they visit a Disney park.

They'll cheerfully...

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The Disney Principle: The 10-Foot Rule (Not 15-Foot)

The 10-Foot Rule: How Disney Turns Strangers Into Friends (And Why Your Business Should Too)

Right, let me start with a confession. For years, I thought being "good at customer service" meant waiting...

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The Disney Principle: Onstage and Backstage

The Invisible Empire: What Disney's "Onstage/Backstage" Principle Reveals About What Your Customers Should (and Shouldn't) See

Right, let's start with a confession.

Last October, my wife and I were ...

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The Disney Principle: Quality Standards Hierarchy (Safety, Courtesy, Show, Efficiency)

Why Disney Puts Safety Before Smiles —
And What Your Business Can Learn From Their Secret Hierarchy

Right, then. Let's talk about something that sounds monumentally boring but is actually the most im...

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The Disney Principle: Personalisation at Scale

The Magic of Making Every Customer Feel Like Your Only Customer: Disney's Secret to Personalisation at Scale

Let me tell you about the time Disney made my wife cry. And before you start worrying, the...

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The Disney Principle: Guestology

What Disney Knows About Your Customers That You Don't (Yet)

Right, let's start with a confession that might make you question my sanity.

I've visited Disney parks more than 150 times. My wife stoppe...

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The Disney Principle: H.E.A.R.D. Complaint Recovery

When Things Go Wrong: How Disney Turns Angry Customers Into Raving Fans (And How You Can Too)

Right, let's talk about something nobody enjoys: complaints.

Specifically, that stomach-dropping moment ...

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7 Disney Secrets to Skyrocket Your Customer Service
& Create a More Magical Experience

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