Did you know that Walt Disney started his empire with just $40 and a sketch of a mouse?
If he could turn that into a $130 billion behemoth, imagine what you could do
with your small business and a bit of pixie dust!
Running a small business today can feel like being stuck on "It's a Small World" – repetitive, overwhelming, and with an annoyingly cheerful soundtrack.
But fear not, Walt's wisdom might just be the magic your business needs...
So, how would Walt Disney grow a small business in today's world?
Let's peek behind the curtain with 7 big ideas for you...
- Dream big, start small: • Focus on one "attraction" at a time • Polish it until it shines brighter than Cinderella's glass slipper • Remember, even Disneyland started as a sketch on a napkin.
- Embrace innovation (without breaking the bank): • Invest in technology that enhances customer experience • Think outside the magic box – creativity trumps cash every time.
- Storytelling is your superpower: • Give your products/services a compelling narrative • Train your staff to be as enthusiastic as Tigger on espresso • Even the mundane can be magical with the right story (just ask the Enchanted Tiki Room)
-
Embrace Imagination as a Strategy: Walt Disney was a master of imagination. He didn’t just create stories; he built entire worlds. In today’s world, imagination means thinking beyond the conventional business models. For example, consider how Netflix revolutionized entertainment. They didn't just offer a video rental service; they envisioned a streaming empire. As a small business owner, don't just follow trends. Dream up innovative solutions and let creativity drive your strategy.
-
Prioritize the Customer Experience: Disney parks are famous for their meticulous attention to detail, ensuring guests have a magical experience. Translating this to your business, focus on every touchpoint your customers encounter. It’s not enough to provide a good product; your service, website, and customer support should all be designed with the same care. Remember, each interaction is a chance to make a lasting impression.
-
Build a Strong Team Culture: Walt Disney knew that success wasn't just about individual brilliance; it was about building a team of talented and motivated individuals. He surrounded himself with creative minds and fostered a collaborative environment. For today’s businesses, this means investing in your team’s development, encouraging open communication, and creating a work culture where everyone feels valued.
-
Adapt and Evolve: Disney’s success wasn’t built on resting on laurels but on continual adaptation. From the early days of animation to the expansion into theme parks, Disney’s ability to pivot and grow was key to his lasting impact. Modern businesses must also be agile. Monitor industry trends, listen to customer feedback, and be ready to pivot your strategy as needed. Flexibility can turn challenges into opportunities.
Walt famously said, "If you can dream it, you can do it."
Although I'm fairly certain he wasn't referring to a friend of mine's "Small World" tribute act featuring local cats in national costumes. Some dreams, it turns out, should remain just that.
Let me ask you, what's your small business's equivalent of a mouse sketch?
How are you sprinkling a little Disney magic on your enterprise?
How are you inspired by Walt?
Share your thoughts by commenting below. I'd love to hear from you – bonus points if they involve talking animals or evil stepmothers.
Remember, in business as in Disney, sometimes you have to kiss a few frogs before you find your prince (or princess) of an idea. So keep dreaming, keep doing, and who knows? Your small business might just become the second happiest place on earth.
