Did you know that 70% of customers say a single bad experience is enough to make them jump ship to a competitor? 😱
That’s a sobering reminder of just how vital great customer service is—especially for small business owners like us, where every interaction counts.
But here’s the thing: delivering standout service isn’t about having a magic wand. It’s about creating those special, memorable moments—like Disney does. 🎢
So, how can you sprinkle a little Disney magic on your customer service?
Here are 5 secrets to get you started:
1. Create Magical Experiences, Not Just Transactions ✨
Disney doesn’t just sell tickets; they sell a dream. Think about every interaction with your customer. Are you simply solving problems, or are you turning them into memorable experiences? Whether it’s a thank-you note, a surprise discount, or just going the extra mile, little touches add up.
2. Speak Their Language—Not Corporate Jargon 🗣️
Disney characters never break character—they’re consistent, relatable, and speak the language of fun. Your business should do the same. Drop the stiff formalities. Talk to your customers like a friend. It’s amazing how far a little personality goes!
3. Anticipate Needs Before They’re Asked 🔮
Have you ever noticed how there’s always a trash can within a few steps at Disney parks? That’s no accident. It’s all about anticipating what guests need before they even realize it. With that in mind, are you providing answers before the questions arise?
4. Own Up and Fix Mistakes with a Smile 😊
Even Disney gets it wrong sometimes—rides break down, snacks get ruined. But they’re quick to fix it with a smile and a little extra magic. When things go wrong (and they will), own it, apologize, and make it right. Your customers will remember how you handled the hiccup more than the hiccup itself.
5. Consistency is Key 🔑
Disney’s magic works because it’s consistent—every park, every show, every cast member. Your service should be no different. Build trust with consistent, reliable experiences. Consistency isn’t boring; it’s dependable, and that’s gold in customer service.
As Walt himself said, "Do what you do so well that they will want to see it again and bring their friends." In other words, aim for wow. Aim to deliver the kind of magic that keeps people coming back for more.
I encourage you to reflect on these tips and think about how you can add a dash more Disney to your customer service strategy. 🏰✨
To making magic happen,
Andrew
P.S. What’s your go-to strategy for delighting your customers? Share it with me in the comments—I’d love to hear your thoughts (and maybe swap a tip or two)! 👇
P.P.S. As Walt said, “It’s kind of fun to do the impossible.” So, why not start today?!
